Privacy Policy

Privacy Policy

Effective date: 1 July 2026

Generation X Digital (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information is collected, how it’s used, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Generation X Digital is the trading name of Simon Pryce Hibbott.

Business address

Bryntanat
Llanerfyl
Welshpool
Powys
SY21 0ES

Email: hello@generationx.digital

Telephone: 07786 731653

Website: https://generationx.digital

What information I collect

Depending on how you interact with our website, I may collect:

• Your name
• Email address
• Telephone number
• Company name
• The contents of your enquiry or message
• Information you provide when subscribing to our newsletter
• Technical information about your visit, such as your IP address, browser type, pages viewed and time spent on the website through Google Analytics.

How I use your information

I use your personal information to:

• Respond to enquiries
• Provide quotations
• Deliver our services
• Send marketing emails where you have chosen to receive them
• Improve my website and understand how visitors use it
• Maintain the security of my website

I only process your information where I have a lawful basis to do so.

My lawful bases

Depending on the circumstances, I rely on one or more of the following:

• Your consent (for example, newsletter subscriptions)
• My legitimate interests in operating and improving my business
• Taking steps before entering into a contract or performing a contract with you
• Compliance with legal obligations where applicable

Marketing

If you subscribe to my newsletter, I will use your email address to send occasional marketing emails, news and updates.

You can unsubscribe at any time by clicking the unsubscribe link included in every email or by contacting me directly.

I currently use Mailchimp to manage my mailing list. I may also use HubSpot in the future for marketing communications and customer relationship management.

Cookies

The website uses cookies to help it function and to understand how visitors use the site.

These include analytics cookies provided by Google Analytics.

Where required by law, I will ask for your consent before placing non-essential cookies on your device.

You can control or delete cookies through your browser settings.

Third-party services

I use carefully selected third-party providers to operate my website and services, including:

• Google Analytics
• Google Search Console
• Mailchimp
• Calendly

These providers may process personal information on my behalf in accordance with their own privacy policies.

International transfers

Some of the third-party services I use are based outside the United Kingdom.

Where personal information is transferred internationally, I ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement, recognised adequacy regulations, or approved Standard Contractual Clauses where applicable.

How long I keep your information

I only keep personal information for as long as necessary.

My typical retention periods are:

• General enquiries: up to 12 months after our last contact
• Quotations: up to 24 months
• Client records: normally 6 years after completion of services where required for legal or tax purposes
• Newsletter subscribers: until you unsubscribe or after prolonged inactivity
• Website analytics: up to 14 months

Keeping your information secure

I take appropriate technical and organisational measures to protect your personal information.

My website uses HTTPS encryption, secure hosting and password-protected administration systems to reduce the risk of unauthorised access.

Your rights

Under UK data protection law you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information in certain circumstances
• Restrict or object to processing in certain situations
• Withdraw consent where processing is based on consent
• Request a copy of your information in a portable format where applicable

To exercise any of these rights, please contact me using the details above.

Complaints

If you are unhappy with how I handle your personal information, I would appreciate the opportunity to resolve your concerns first.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Changes to this Privacy Policy

I may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised effective date.

Contact

If you have any questions about this Privacy Policy or how I handle your personal information, please contact:

Simon Hibbott
Generation X Digital
Email: hello@generationx.digital
Telephone: 07786 731653