AI Transparency Statement

Effective date: 1 July 2026

I believe in being open about how I use artificial intelligence (AI).

AI is a powerful tool that helps me work more efficiently, generate ideas, analyse information and improve productivity. However, AI does not replace my experience, judgement or responsibility for the work I deliver.

How I use AI

I may use AI-powered tools to assist with tasks such as:

• Brainstorming ideas and concepts
• Research and information gathering
• Drafting marketing content
• Editing and refining written content
• Analysing data and identifying trends
• Generating code or technical solutions
• Improving workflows and productivity

Every project is reviewed and refined by me before it is delivered to a client.

Human oversight

AI-generated content can contain inaccuracies, omissions or outdated information.

For this reason:

• I review all AI-assisted work before it is shared or published.
• I verify important facts wherever appropriate.
• I apply my own expertise and professional judgement to every project.
• I remain responsible for the quality and accuracy of the work I deliver.

My clients are paying for my knowledge, experience and decision-making—not simply the output of an AI tool.

Your data

I take care when using AI services.

Where client information is involved, I consider whether it is appropriate to use AI tools and avoid sharing confidential or sensitive information unless suitable safeguards are in place.

I only use reputable AI providers and aim to follow good data protection practices.

Intellectual property

Unless agreed otherwise, all final work delivered to my clients is reviewed, edited and prepared by me.

Where AI has been used as part of the creative or drafting process, it forms only one part of my overall workflow.

Transparency

If a client asks how AI has been used during a project, I will answer honestly.

I believe that openness builds trust and helps my clients make informed decisions.

My commitment

Technology continues to evolve rapidly, and so do I.

I am committed to using AI responsibly, ethically and in ways that genuinely benefit my clients.

The goal is not to replace human expertise but to enhance it—allowing me to deliver high-quality work more efficiently while maintaining the standards my clients expect.

Contact

If you have any questions about how I use AI in my business (or how it can benefit yours), please contact:

Simon Hibbott, Generation X Digital

Email: hello@generationx.digital